The initiative centred on development, marginal gains and embedding a coaching culture in the organisation. All enabled by Learning Pool’s and Meta Capability’s cutting edge technology.
Before launch, Meta Capability spent time defining best practice skills, behaviour and mind-set attributes for all salespeople, creating animated bite-sized videos that matched each major attribute. They also produced a robust communication plan and developed explainers for the entire company about the programme.
It was crucial that commercial leadership were committed to the approach. To encourage this support, time was spent with senior leaders on observations and feedback, coaching specialists were enlisted to develop coaching skills and all leaders completed a course, which covered the psychology of the new approach and how to use the technology and interpret the data.