“After numerous discussions with Page, we realized we could create more of an impact if we’d go after the families themselves, instead of trying to increase a pool of baby nurses for a very limited market,” said Greenberg.
That revelation resulted in a major shift in their business model.
“We changed everything. We turned it upside down and changed our market and marketing plan overnight.”
Dr. Chen said the NewbornCourse.com had a great idea and a good collection of training material but needed help focusing on an audience and presenting the information in the best way.
“They had this wonderful model. One of the things it started out as was a course to train nannies to be nannies, but that’s not the scope of what we did,” said Chen. “We changed the audience when it was still a prototype course. We have been with them as partners from concept to launch, side by side.”
Learning Pool’s team worked closely with NewbornCourse.com to build out a complete training site on Learning Pool’s Stream LMS. The process involved engagement in every aspect of the site, from content and functionality to branding and user interface design. One of the first steps was to tackle the course content to ensure it was being presented in a logical and digestible format.
Kristin Isler, one of Learning Pool’s in-house Instructional Designers, worked closely with the staff at NewbornCourse.com to package their content in a fashion that encouraged both engagement and retention.
“From a design perspective their content was massive,” she said. “We had to work through all that content they had amassed and make it consumable without overwhelming a new parent. We needed to break it down for the users.”
Learning Pool’s team repackaged NewbornCourse.com’s content in a fashion that supported Learning Pool’s philosophy of Persuasive Design, which encouraged users to engage with a course and work through it in the optimal order by using elements of user interface design and considerations for user interactivity. Persuasive Design Strategy is a hallmark of the Learning Pool approach to instructional design and designing for the complete learner experience.
“We looked at interactivity throughout the site. We’d been provided with enough information, and drilled down into it,” said Chen. “We wanted to create engagement with a very clean design and a custom user experience.”
The custom learner experience created for NewbornCourse.com encouraged complete course engagement and easy navigation. The team also established a unique functionality for the site with a curated selection of plugin tools. The team made extensive use of ReIN, Remote Learner’s own advanced course developer tool. ReIN allows interactions to be developed and edited directly on the user’s site.
Learning Pool has been a partner in the creation and design of the site since the beginning when Seth first came to Learning Pool with his idea. Beyond just course development, Remote Learner’s role involved not only the creation and implementation of the site but the packaging and branding of the platform itself.
“Course development was a really big chunk, but this site was something that goes beyond typical projects. (We) worked extensively on theme and branding,” said Isler. “The site also has a dual marketing function, and all of this has an eCommerce piece built into it as well.”