In this module, we explain the concept of the macro environment and look at the impact that external factors can have on an organization. Political, economic, social, technological, legal and environmental considerations are addressed in turn, as we demonstrate the various challenges that affect modern business. Managers will develop knowledge and understanding of the organizational environment, with a view to analyzing how an organization is affected by the macro environment. They will learn how to conduct a full analysis of external factors and create an action plan accordingly.
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