Learning Trends for 2022: The Commercialization of Learning

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Libby Cross, Senior Marketing Executive

Since the pandemic began, Learning & Development teams across all sectors have accelerated and matured their adoption of digitally-enabled learning. In a blog written for Learning Pool by Fosway Group, David Perring, Director of Research, shares his top seven trends to watch in 2022. The first, he explains, concerns the commercialization of learning. 

According to David, the commercialization of learning isn’t about treating the learning function as a profit center, nor is it about thinking of internal teams in terms of profit and loss. But it is about developing the business acumen of the L&D team to drive value. 

This might relate to: 

• Understanding, as a learning professional, what outcomes matter in terms of your business’s targets, and what contributes to people delivering them. 
• Understanding the need to create learner/customer journeys that accelerate colleagues from knowing/understanding to activating their new skills in the workplace.

Likening the commercialization of learning to the role of the marketing team, David explains, with this understanding, learning professionals can leverage learning to deliver measurable commercial success. 

Reflecting on what David said, as Director of Communications at Learning Pool, I couldn’t help but notice (and was thrilled to realize) the commercialization of learning is something we’re already enabling. Using our sophisticated automation too, Learning Pool Automation, our customers can plan, launch, nudge and automate learning effectively. By creating campaigns, L&D teams can maximize the learning impact within their organization, giving them complete control over the delivery of learning experiences. 

As a marketing professional, it’s easy to see how our Automation tool could be compared to HubSpot, our CRM platform. My colleagues and I use HubSpot extensively to create and schedule social media posts and emails, to create automated workflows based on our users’ behaviour, and to analyze how these actions help us to convert leads and grow traffic for the wider business. 

Just as a learning professional would use Learning Pool Automation to understand the efficacy of a learning experience – learning experiences within Learning Pool enable a learner to reflect on what they have learned and how they can apply this to their role – the marketing team uses HubSpot to learn which campaigns – a webinar, download, or blog post, for example – result in the most converted sales leads.

Get in touch to find out more about the use of our Learning Pool Automation tool for the commercialization of learning. You can also read David’s full blog here.