The second speaker of the day was Richard Hyde, an eLearning Network board member who ‘escaped the clutches of research at Nottingham University’ to help form Mind Click in 2010. Richard’s great passion is making great user experience design for e-learning and not just a dull series of instructional slides.
Richard spoke eloquently about how great user experience creates a feel-good factor, following up on what Bill Miller had said earlier about how the right emotions in the brain need to be enabled in order for learning to work.
This can be created primarily through the use of technology but also through good, creative writing and the ability to make the mundane ‘come to life’.
A great example he used is the following clip:
For those of you who cannot view this YouTube video, it is an inventive reimagining of a set of stairs at a Stockholm train station as a giant piano, with each step fitted with devices that make a sound when someone steps on it.
When train users walk up the stairs, therefore – a usually mundane task – all of a sudden it becomes a fun and joyful event, and people find themselves dancing out tunes as they leave the station. It is all about bringing the humdrum to life and this is what can make a learning experience either exciting and fun to do or boring and unmemorable.
Though a bad experience can also stay with you and put you off, of course!
Everything should be designed with the user in mind, regardless of the size or the significance, from a large flash interaction to a simple ‘click on Next to continue’ button.
This is something we always bear in mind here at Learning Pool when creating our e-learning. A learner will have an experience of your module whether you intend it or not, so you need to make sure that the experience is a great one.
Another example that Richard used was this clip, an advert for using ‘Hands-Only CPR’ from the British Heart Foundation, so it is a serious message. However, they use notorious hard man Vinnie Jones and in doing so, they flick a switch in your brain that makes it almost a funny experience, and certainly more engaging.
Content is still king, of course.The message is the most important thing but the user experience dictates the mood, and the mood dictates whether the message is received or not.
A good user experience creates trust and authenticity – both vital factors in creating the right frame of mind for your learner to get full value out of the experience, as evidenced in the research shown earlier by Bill Miller.
Most importantly, the designer or author holds the key – they dictate the experience that the user will have. And the message can be lost all too easily if that experience is a bad one.
Richard finished off by offering these five tips:
Remember to critique everything you see from a user experience point of view, whether it is Facebook, YouTube, iTunes or whatever.
It doesn’t even have to be websites or applications.
You can ask questions of anything from a train ticket or a calculator to an iPhone. Then apply all of the principles laid out above.
Most importantly, take what you can from each experience – both good and bad – and think about how this can influence you when you are designing or authoring modules and e-learning experiences of your own.
I will be covering some other pretty fascinating speakers in future blogs so keep your eyes open or better still, subscribe to our blog so that you never miss an entry. Check out Eoin’s first blog on what a person-centred approach to learning is here.
Eoin has been working in our frantically busy content department as Content Production Manager since 2010.
His role straddles both our custom content and catalogue operations and involves scoping out potential new projects as they come in and then once work is won, managing that project alongside the customer from inception through to delivery of the final product.
In overseeing a large portfolio of bespoke e-learning modules as well as ongoing production and maintenance work on our huge off-the-shelf offering, no two days are ever the same for Eoin.
Outside of work, Eoin enjoys not thinking about e-learning content as much as possible and instead channels his energies into discovering and listening to new music, preferably in County Donegal. Or that’s the theory. In reality, he watches a lot of CBeebies.
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