Did you know learners can forget up to 70% of what they learn within just a day without reinforcement?
If you're like me, you've probably sat through a long, stale training session and found yourself struggling to keep your eyes open. Maybe you took in a few key points, but most of it drifted out of memory by the next day. Traditional training methods have been the go-to learning approach, but let's be honest — they’re often time-consuming, and not as effective as they should be.
But what if there was a better way? That’s where gamified learning comes into play — a solution designed to tackle these challenges by boosting knowledge retention, and employee engagement and motivation.
The hidden costs
Training is essential, but the hidden costs of traditional learning methods often fly under the radar.
Traditional text-heavy e-learning modules and lengthy training sessions more often than not miss the mark. We've all been there, trying to stay focused while important information seems to slip away almost immediately. Not only does this leave learners disengaged and unmotivated, but it's also consuming valuable time and budget.
So, how can we do better?
Learn, play, remember!
Gamified learning takes the core principles of gaming — points, badges, leaderboards, challenges — and applies them to training. This approach turns learning into an interactive, engaging experience that taps into our natural desire for competition, achievement, and progression.
Let’s be honest — a little healthy competition at work can make things a lot more exciting. When learners have clear goals, rewards, and a chance to outdo themselves (and maybe even their colleagues), engagement naturally rises. Gamified learning taps into this by making training fun, rewarding, and interactive.
How do we know this? Well, we've seen this success firsthand with various clients, like Draft Kings where we created "The Crown Games". This is an innovative training solution featuring six mini-games built around an interactive map of a fictional sports event.
So, how exactly does gamification address the challenges of traditional training?
Engagement skyrockets
Gamification keeps learners actively participating, making them less likely to zone out and more likely to stay engaged.
Knowledge retention improves
Interactive challenges, quizzes, and rewards reinforce learning, helping learners remember information longer.
Motivation increases
Learners feel a sense of achievement as they unlock new levels, just like in a game, keeping them motivated to continue.
Real-time feedback
Instant feedback helps learners track their progress and make improvements on the spot, ensuring continuous growth.
A powerful combination
Remember binge-watching your favorite Netflix series? The bite-sized episodes kept you hooked, always wanting more. We've taken that same addictive approach and applied it to learning (without the 'Are you still watching?' guilt).
That’s gamified microlearning — a winning formula of bite-sized, easily digestible learning.
Imagine turning mandatory banking compliance training into something employees actually want to complete. That's exactly what we achieved for a UK leading bank with gamified microlearning.
We created an engaging series of interactive Netflix-style episodes that put 25,000 bank employees right at the heart of real-world scenarios involving vulnerable customer support. Through dramatic recreations and 'what would you do?' moments, learners can explore different approaches and their consequences - think Black Mirror meets banking, but with a purpose!
The impact? It’s not just about the impressive numbers (though we're pretty proud of the 97% boost in confidence and 51% jump in support tool usage). What really matters is how it’s actively transforming the way staff interact with vulnerable customers daily.
Instead of overwhelming learners with hours of content, gamified microlearning delivers short, engaging training sessions that are flexible and fit seamlessly into their workday.
How can we help?
I know that I learn best when I’m engaged, challenged, and rewarded along the way. That’s why we specialize in gamified learning solutions that take training to the next level. Our approach is designed to make learning enjoyable, effective, and cost-efficient.
I’m constantly blown away by what our team can create using gamification. From ACI Learning's award-winning hardware and software simulations (described by the client as "a game changer") to The AAA's immersive "Townsville" experience, we consistently deliver engaging, effective learning solutions. Our AI conversation simulations have even garnered industry recognition, winning two Brandon Hall awards including 'Best Use of Emerging Technology.'
Traditional training methods come with hidden costs that many businesses can’t afford to ignore. Gamified learning, especially when combined with microlearning, is the answer to boosting engagement, knowledge retention, and motivation.
Ready to explore tailored gamified learning solutions for your workforce? Book a consultation with our experts today and discover how we can transform your L&D.
