Providing authored product content for Amway’s millions of independent business owners

As a founding partner of Adapt, Learning Pool was the right partner to carry out the adaptations to allow Amway to create content with the same user experience as their existing content. An initial five licenses were purchased and, in partnership with Learning Pool, they set out to create content to support their Artistry Brand and product lines. The brochure-style content pieces are known as Product Conversation cards and they are designed to act as both self-paced learning, a tool to support a sale, and a leave-behind presentation for the potential buyer. It allowed the business owners to talk intelligently and accurately about the products and ensure the brand is protected and presented properly. The content incorporated the six-step selling process the business owners needed to walk through, from identifying a need through to pricing, an area that was identified as problematic and often left out of the conversation. Learning Pool worked with Amway’s partners and developed additional functionality to allow for social selling and specific video content. There are now approximately 140 content pieces of this kind, across various product ranges. The content is translated into 25 different languages to support Amway’s global markets. 

Licenses for Adapt have now been extended to 100 authors and over 10,000 content modules have been created.