Launching The Boot Room in January 2019, FA Education needed to promote it so that visitors would know what resources were available to them. We agreed to tackle this together with a one-minute promotional explainer video that would act as a marketing piece. This was to be shared widely on the FA website, the 50 county FA websites and on all social media channels, including the FA’s Twitter account and its 3.5m followers.
With Alex Scott, ex-England and Arsenal FA Women’s Super League player secured to do the voiceover, Learning Pool set about creating the content. An initial kick-off meeting allowed them to understand the FA’s objectives as well as their brand image. A storyboard of the video was created, outlining all key messages before the audio was then recorded. With the raw take, Learning Pool blended it with visuals and completed all the sound editing. We created engaging animations and combined this with FA stock video footage to achieve a rich media experience.
View The Boot Room’s promotional video here.
Get into Coaching Explainer
Entering The Boot Room, there is a vast array of information and different paths that can be taken to get involved in youth football. The second video that FA Education commissioned was a 90-second explainer aimed at those wanting to get involved in coaching.
On this occasion, Gareth Southgate stepped in to do the voiceover, and in a similar format to the promotional video, the audio was recorded whilst Learning Pool worked on creating visual assets and engaging animations and weaved these alongside approved FA video footage. The result was an appealing piece that would assist any potential coach taking their first steps in coaching.
View the explainer video here.