Using the xAPI, data from both the learning activities and store performance data (held in SAP) was fed into the Learning Locker Learning Record Store (LRS) to measure Customer Conversion and Average Transaction Value (ATV). This was then benchmarked against the previous years sales data.
The ‘A’ sample represented stores that took just the online ‘social’ component. The ‘B’ sample benefited from the full blended program.
Whilst both sets of stores improved, it was the B sample that took the biggest leap forward. Stores in the ‘B’ sample performed 5.41% better than ‘A’ sample stores when it came to Average Transaction Values.
Again the ‘B’ sample outperformed on customer conversion rate; up 1.17% on historical results, an improvement 0.62% on the ‘A’ sample.
Whilst these numbers may seem small at first glance, they are far from insignificant in a retail environment. Taking into account real sales numbers, the Blended Program returned €2.5m on the training investment – no mean feat in today’s challenging sales environment.