Volkswagen Financial Services

Driving increased learner engagement at Volkswagen Financial Services

Volkswagen Financial Services - VWFS - prides itself on being a great place to build a rewarding career, providing all colleagues with a fantastic working environment, to continually develop their skills.

Creating a fresh approach to organisational learning with Stream LMS

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Volkswagen Financial Services - VWFS - prides itself on being a great place to build a rewarding career, providing all colleagues with a fantastic working environment, to continually develop their skills.

The Challenge

The team at VWFS recognised the need to adapt to a blended approach for their soft skills offering, to better support different learning styles, offer instant access in a time poor environment and inspire a change in the company towards self-directed online learning.

The HR team wanted to increase engagement amongst colleagues by adopting new technology which also included more efficient methods of reporting.

Their wish list of a new system to support a blended approach included:

  • low cost implementation, offering clear ROI
  • balance of engaging content with mandatory courses, to increase enthusiasm and uptake
  • integration with the company’s HR system
  • a platform to centralise documentation and onboarding administration
  • seamless reporting, at a glance – to see who was compliant and who needed training
  • a consistent experience that transitioned smoothly from company website look and feel
  • responsive design theme – allowing users to access from their choice of device
  • reporting dashboards to measure and monitor individual or group progress with ease
  • supports blended learning programmes

The Solution

A fresh approach included launching a new learning management system – TheLearningZone – that of Learning Pool’s Stream LMS.

VWFS also adopted soft skills online learning in the company, using a range of Learning Pool’s off the shelf collections, giving the staff at VWFS access to over 20 modules to support their development and mandatory requirements.

Covering a diverse range of topics, from bespoke financial crime and bribery and corruption courses to readily available soft skills content such as developing your leadership style, the engaging e-learning content is now available to colleagues, supporting the classroom training already in place.

The collaborative approach with Learning Pool meant it was an incredibly cost-effective solution. VWFS uses the ILM recommended Business Catalogue to support its soft skills and tailored content in Learning Pool’s financial services collection, to meet its learning goals.

Using existing features in TheLearningZone, the learning and development team has tailored TheLearningZone to different departments, so each learner sees what is relevant to them, giving a truly personalised experience.

Managers can now also easily track and report on all the certification activities and CPD completed by learners, at the touch of a button. The learning and development team also has access to a visual dashboard, so that they can plan and take action when they need to.

Tracy Dunning, a learner at VWFS commented:

“TheLearningZone means learning is engaging, useful and fun! Being able to learn at my own pace and to dip in and out of the training is a big plus for me, with my busy work day.”

Compliance training is a key priority of all organisations and was one of the fundamental elements for VWFS to ensure the continuous development of their colleagues.

The functional use of the technology, with features such as certification and integration with HR systems, means that user information is automated, tailored and consistent, all as standard.

“Working with Learning Pool, has not just been about the effective technology. Having a dedicated Learning Consultant is fantastic, and Maeve is only a phone call away, right when I need her.

The support from the wider team is second to none, and we have built a wonderful relationship to help achieve learning goals at VWFS.”

Julie Stayte


A team manager at VWFS is just delighted with the new system, and said:

“It’s a great way to maintain a reliable record of all my teams’ learning and professional practice and to see who is compliant at the touch of a button.”

VWFS was keen to ensure it fully understood its audience and to find creative and clever ways to deliver the material. Developing highly interesting and effective online training courses has enabled colleagues to successfully support the organisation’s goals and values.

The company now uses e-learning as an everyday part of its training process; users have adapted, embraced the technology with enthusiasm, and the team reports a real buzz about learning and development throughout the organisation.

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