What’s a learning campaign?
A learning campaign is a set of resources and interactions that are delivered to a user in different orders, times, combinations, and formats depending on a range of variables.
Craig has just started a new job at a contact centre for Leslie’s Lettuce. As part of his onboarding, he’s completed his Talking Calmly training. Because he has scored 100% and has the job role ‘Zen Master of Customer Service’ we won’t send him the basic customer service training, he will be sent the advanced customer service assessment to take straight away.
Now that looks pretty complicated when it’s written down, but it’s laid out in a very simple and intuitive interface within Waves:
Waves uses a flowchart layout that combines simple building blocks to create smart learning campaigns ranging from simple linear flows to branching personalised programmes.
How does it work?
Waves sits in the middle of your learning ecosystem. It uses information from Learning Locker to trigger the next step in the campaign flow. For example, it can check whether Craig has completed the training with a score of over 70% and then uses this to decide which pathway he progresses down. Waves uses messages (currently delivered in email, but chat applications are coming soon) to deliver content to learners. This content can be hosted anywhere on the web but an xAPI enabled LMS or LXP is essential if you want learners interacting with content to trigger the next message (i.e. Craig has read that article, so send him this video next). Waves helps you get the most out of your existing learning ecosystem, adding extra features rather than altering or replacing them.
Personalise your learning and empower your learners
There’s not a one-size-fits-all approach to learning. You can’t expect a workforce that spans different experience levels, locations, departments, backgrounds, and interests to all benefit equally from a learning course on a specific schedule. It’s completely unrealistic. With Waves it’s easy to set up a campaign that automatically delivers different learning to different learners depending on factors such as previous scores, department, location etc. This makes learning a lot more efficient: you don’t have to manually personalise your learning and keep track of who needs to be assigned what, and learners are only taking content that’s relevant to them.
Sometimes learners know best. They know what will be relevant and useful to them and they know when it will be relevant. With Waves, you can give learners control over their learning. Let them decide in which order they want to take the content. Let them decide whether they’d like to be sent one long e-learning course or a selection of micro-learning courses. Let them decide whether they want to take their learning in a browser or in a chat application.
Giving learners control over their own learning will make them feel more trusted, invested and empowered. That’s how you create a learning culture.
At the moment, Waves uses a limited selection of variables. These are taken from an LRS, which is a record of everything that you do in your learning and are made up of statements like “Matt answered ‘Yes’ to question 5 of the assessment”.
If you’ve heard about the Internet of Things you’ll be aware that practically anything can have an internet connection. If anything can have an internet connection, anything could send a statement to an LRS and could be used in a campaign. For example:
What will you make?
The beauty of launching such a versatile product is that it’s impossible to know what users will come up with. Waves isn’t a tool, it’s a toolbox. We can’t wait to see what you build.
Find out more about Waves and how it can help you maximize learning impact within your organization here.
Matt started his L&D career as a learning designer. Since then he’s been involved in a variety of projects that combine an interest in tinkering with new technology with learning design and writing skills. Most notably, he provided the personality and linguistic logic behind our chatbot, Flo.
He now manages the Learning Pool Academy, creating resources about our products, replying to comments, creating new courses, and looking after our internal training.
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