HelloFresh

Background

HelloFresh is the leading global provider of fresh food at home. The business aims to provide each household in 11 markets with the opportunity to enjoy wholesome, homemade meals with no preparation, no shopping and no hassle. Everything required for delicious meals is carefully planned, carefully sourced and delivered to the front door of each subscriber at the time most convenient for them.

Behind the scenes, a huge data-driven technology platform puts HelloFresh in a prime position to leverage subscriber touchpoints. This allows the company to consistently manage supply chains and demand, and to optimize the customer experience as well as its business economics.

It’s a subscription business model, with regular delivery, enables the company to fundamentally change the way consumers shop for food and to develop new ways people prepare and consume meals, changing the traditional food supply chain.

Challenge

Since 2011, HelloFresh has achieved stunning growth in the pre-prepared ingredients industry, delivering 46.5 million meals to nearly 2 million households across the globe during the third quarter of 2018.

Last summer, the UK business needed to implement new learning content for staff on the topic of the General Data Protection Regulation (GDPR). Learners needed to understand the key points of the regulation and their obligations within it but the company didn’t want to incur unnecessary costs by researching and creating the content from scratch.

Results and future

Following a successful roll-out of the GDPR lesson to HelloFresh’s learners, the company recognized the value in acquiring further collections from Learning Pool Library Content.

They have since invested in the ILM-recommended Leadership Skills collection which provides a range of management and leadership development lessons and the CPD-accredited Personal Skills collection which provides over a hundred modules that comprehensively cover workplace-related skills for individual contributors.

HelloFresh’s UK business has done a fantastic job at disrupting the grocery industry in less than a decade by offering convenient meal kits that are designed by expert chefs and which save customers time and money.

The analogy with our pre-built learning content is an obvious one and we look forward to being able to work with them across their wider learning needs long into the future.