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Learning Technologies 2023


OLXFactory develops Massive Open Online Courses (OLXs) and Small Private Online Course (SPOCs) with Stream LXP (formerly Curatr) from a didactic perspective.

Founded by Francois Walgering & Jos Maassen in 2013, OLXFactory has grown quickly to become a household name amongst learning technology experts in the Netherlands.

With a keen focus on the design and delivery of Massive Open Online Courses (OLXs) and their spin-offs (SPOCs, VOOCs and COOCs!), Francois & Jos have leveraged the Stream LXP (formerly Curatr) platform to build a recurring revenue business that is turning heads all over the country.

In a short few years OLX Factory have worked with some of the biggest employers in the Netherlands; Chamber of Commerce, Ministry of Foreign Affairs, ABN AMRO, Rabobank, Philips, Vodafone, as well as some of the biggest Universities to deliver ground-breaking social experiences.

In the process they have built a real success story of what’s possible when you partner with Learning Pool (formerly HT2 Labs)…

Substantial Growth

From Brussels to Groningen (and everywhere in between) OLXFactory’s customer base has grown substantially in the time they have been a Stream LXP (formerly Curatr) Partner.

Francois & Jos are anything but ordinary businessmen. Experts in learning and development, they have exhibited a relentless drive in the pursuit of success. They are, probably, the busiest guys in the Netherlands.

As well as promoting the benefits of OLXs to prospective clients, OLXFactory designs and delivers OLX and SPOC projects for more than 70 clients.

They also run a series of highly successful OLXs for the Dutch L&D audience, attracting thousands of learners to join in their ‘OLXademy’.

A Business built on Stream LXP (formerly Curatr)


Stream LXP (formerly Curatr) is the most innovative learning platform with the most forward didactic perspective; social learning, content curation and gamification.


The Learning Pool (formerly HT2 Labs) product development team keeps improving the platform, enabling it to adapt the learning platform needs of OLXFactory’s clients.


An outstanding working relationship and shared learning ethos relation with the Learning Pool (formerly HT2 Labs) team; along with a short, responsive communication path.

Building on OLX success with xAPI

Francois & Jos have been building up their subject-matter knowledge around the concept of xAPI in recent years and are now looking to open up a new market in Dutch-speaking territories for Learning Record Stores (LRSs) and next-gen learning ecosystems.

A Two-Way Partnership

Francois & Jos visit with Learning Pool (formerly HT2 Labs) on a regular basis to understand our products, our research and our roadmap. They package these insights into unique market propositions that fit the needs of their typical Dutch customer.

Earning revenue for every license they sell using Stream LXP (formerly Curatr), OLXFactory also make a significant income from the design and implementation services they offer alongside the software itself.

It’s not all been a one-way street either: Partners offer Learning Pool (formerly HT2 Labs) a viable channel to local marketplaces, something that we couldn’t replicate ourselves. OLX Factory ranks in our top 10 of customers by revenue, alongside FTSE 100 and Fortune 500 companies, just on the basis of the referral fees they earn.

Francois & Jos work tirelessly to understand their customers problems and to make technology work exactly how they need it to.

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