Medscape – Video Case Study

Background

Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME.

Solution

Medscape came to Learning Pool looking for a solution that would enable them to be more flexible with the content they offer to learners. It was important for them to:

• Ensure consistency in messaging.
• Reach different types of learners with varying media and learning experiences.
• Facilitate social learning to make learners feel as though they are learning as part of a group.

Already, Medscape has “found a greater happiness” which has led to improved retention. Learners have also developed a deeper appreciation for upskilling opportunities through recommended content.

In this video, Leah Piatt from Medscape shares why they chose Learning Pool, what goals they were hoping to achieve with Learning Pool Platform and the improvements they have identified so far.