The newly devised sales programme: ‘360° Selling’ is, at its core, a traditional sales programme, however, it also incorporates new elements such as information on how visual merchandising affects sales and how retail staff can utilise digital technology and social media to assist with sales conversion.
Like V&Bs Brand Ambassador Programme, this new sales training programme is delivered as a blended learning experience with seven online learning modules, delivered via Stream. This is supplemented with five live webinars aimed at store managers, who then cascade learning to other team members. Stream Authoring is used to create, publish, and launch content directly from the resources section in Stream so this can be added to the learning experience instantly.
Using xAPI, Stream Data Cloud (the world’s most widely installed Learning Record Store) is used to bring all the data together and to provide the infrastructure to allow the automation of the learning and administration tasks.